MEET OUR FOUNDER
Christine Asa Chong is the visionary founder of ASA Yoga Singapore, a wellness company that reflects her unique blend of professional savvy and spiritual passion. Christine’s journey is one of transformation – from a high-powered career in banking and litigation to a life devoted to holistic well-being and yoga. Her story is a tapestry of corporate experience, entrepreneurial ventures, and a deep commitment to mind-body wellness.
From Banking and Law to Entrepreneurship
Christine began her career in the corporate world, working in banking and litigation – high-pressure environments where she honed her professionalism and discipline. Despite her success in these "serious places like law firms and banks," she felt a calling to pursue something more personally meaningful. This led her to embark on a path of serial entrepreneurship.
Culinary Venture: Her first foray into business was opening a café, where she combined her business acumen with a passion for community and hospitality. This experience taught her the basics of running a customer-focused business and sparked her creative spirit.
Beauty Industry: Next, Christine ventured into the beauty sector. She became a certified beautician, not only running a beauty business but also getting hands-on with the craft. This phase of her career highlighted her belief in self-care and wellness, as she helped clients look and feel their best.
Finding Her Purpose: Each entrepreneurial step brought Christine closer to her true calling. While the café and beauty business were successful in their own right, Christine discovered that her lifestyle of wellness had become her passion. She was increasingly drawn to practices that nurtured the body and soul – and this realization set the stage for her next chapter.
Christine’s diverse background in finance, law, and entrepreneurship means she brings a rare balance of professionalism and empathy to everything she does. Her time in corporate roles gave her firsthand insight into stress management, work-life balance, and the need for wellness in a hectic world. This understanding would later become a cornerstone of ASA Yoga’s approach to corporate wellness programs.
Embracing Wellness and Yoga
Ultimately, Christine answered the call to fully immerse herself in the world of yoga and holistic wellness. She became a certified yoga instructor, completing a 200-hour Yoga Teacher Training (YTT) to deepen her practice and credibility. Christine has been an avid yoga practitioner for years, and formal training was a natural progression of her journey.
During this time, she also began curating wellness programs for corporates, leveraging her corporate background to introduce yoga and mindfulness in workplaces. Christine understood that companies and professionals could greatly benefit from yoga’s stress-relieving and team-building effects. By designing corporate wellness initiatives, she helped bring calm and balance into boardrooms and office spaces.
In founding ASA Yoga, Christine created a platform to share the transformative power of yoga with a wider community – from busy executives to individuals seeking inner peace. ASA Yoga is now a Singapore-based wellness provider offering curated yoga experiences, immersive retreats, and Signature Wellness Programs™ designed to restore, energize, and reconnect. In other words, the company embodies Christine’s vision of making wellness accessible, professional, and yet deeply soulful. As Christine puts it, yoga isn’t just about exercise; it’s about having fun while stretching and breathing, and sometimes even laughing at yourself as you “try not to fall over” in a tricky pose. Her approachable style means that whether it’s a private class, a corporate event or a luxury retreat, ASA Yoga delivers “professional, soulful experiences—anywhere you need us”.
Leading ASA Yoga with Vision and Heart
Today, Christine Asa Chong wears many hats as the founder and CEO of ASA Yoga. On any given day, you might find her planning custom wellness programs, building partnerships with hotels or corporate clients, and handling the operations of the business. Christine’s corporate savvy helps ASA Yoga forge strategic partnerships with premium hotels, country clubs, and companies across Singapore, while her passion for yoga keeps the company’s mission genuine and client-centered.
Under Christine’s leadership, ASA Yoga has introduced innovative offerings like Signature Programs, corporate wellness retreats, and even unique events like yoga sessions on luxury yachts. The common thread through all these offerings is Christine’s belief that wellness should be comprehensive, convenient, and personalized She insists on high quality and professionalism in every class and event, echoing her own professional background, but also ensures that each experience is tailored with care for the individual’s or organization’s needs. “We want you to get the best yoga service because we care,” she emphasizes, a mantra evident in ASA Yoga’s client-centric philosophy.
Beyond the business metrics, Christine’s greatest success is seeing lives transformed. Whether it’s an overworked executive finding calm through a pranayama session, a newbie discovering yoga isn’t so intimidating after all, or a team of colleagues bonding in a wellness workshop – these are the moments that validate Christine’s leap of faith from the corporate world. Her journey from banker to yoga entrepreneur demonstrates that following one’s passion can create profound impact.
In a world where burnout is common, Christine Asa Chong stands as a beacon of balance. She bridges the gap between professional rigor and spiritual wellness, showing that one can be both grounded and enlightened in business. ASA Yoga’s growing community and clientele are a testament to the heart and soul she pours into her work. Christine’s story inspires others to find their true calling and reminds us that it’s never too late to realign our careers with our passions.
In Christine’s own words: “Yoga that moves your body, healing that shifts your soul.” This ethos encapsulates the spirit with which she leads ASA Yoga every day – with professionalism, authenticity, and an open heart. Her lifestyle is truly her passion, and through ASA Yoga, she invites everyone to join her in the journey towards a healthier, happier, and more mindful life.